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Cuban Ephemera: Exploring Aesthetics of Cuban Design

February 15, 2018 to March 10, 2018
Hoffman Gallery
Cuban Ephemera: Exploring Aesthetics of Cuban Design

Cuban Ephemera: Exploring Aesthetics of Cuban Design
February 15 - March 10, 2018
Hoffman Gallery, Oregon College of Art and Craft

Opening Reception: Thursday, February 15, 5-8pm

Lecture at PNCA with Michele Hollands and Idania del Rio: Monday, February 19, 7:00pm

The Hoffman Gallery at Oregon College of Art and Craft is proud to announce our upcoming exhibition, Cuban Ephemera: Exploring Aesthetics of Cuban Design, in partnership with AIGA Portland and Pacific Northwest College of Art. Highlighting contemporary Cuban culture through poster design, curated works from the collection of avid Cuban art collector Beverly Walton (director of Red Ink) will be on display, as well as new designs made in Havana by various Cuban designers over the last year. Graphic designers Idania del Rio and Michele Hollands, whose work is featured in the exhibit, will join us from Cuba for the opening reception, accompanying lecture at PNCA, as well as other events to be announced.

Cuban Ephemera: Exploring Aesthetics of Cuban Design highlights contemporary Cuban culture through posters generated by designers actively living and working in the country. Usually produced in multiples as an efficient medium for graphic communication, hand-printed posters (both silk-screen and letterpress) have historically been used as a tool of social change. In daily life, posters are often used to promote events, films, exhibitions, and live music as well as works that address the state, politics, and ideologies of Cuba. By examining the use of language, color, symbolism and design, one gains insight on the vibrancy, activism, hope, and human experience of contemporary Cuba.

In bringing this exhibition to the Portland community, we hope to encourage greater understanding of, and empathy toward, Cubans; especially the Cuban creative community. Additionally, by elevating creative voices from a country with a long history of political turmoil and conflicting ideologies, we hope to shed light on how design and art might play a role in current political divisiveness in the United States.

This exhibition is a curatorial collaboration from Sam Hopple (OCAC) and Martha Lewis (PNCA/AIGA).

About the artists
Michele Hollands lives and works in Havana as a designer, art director and professor. She graduated from ISDI (Instituto Superior de Desiño) in 2002 and is an Art Director of the cultural magazine La Gaceta de Cuba”. She has taught for several years at ISDI and at ISA (The Superior Institute of Art). Her work has been exhibited in and outside the country, and reviewed by national and international publications.

Idania del Rio is a designer, illustrator and entrepreneur living in Havana, Cuba. She is the co-founder and Creative Director of Clandestina, a design store-studio- workshop in Old Havana. Her posters and illustrations have been exhibited in Germany, Brasil, Perú, Mexico, USA and France.

Lecture Details: A moderated lecture will be held in conjunction with the exhibition in the Mediatheque at Pacific Northwest College of Art on Monday, February 19 at 7pm. Cuban designers Michele Hollands and Idania del Rio will engage in an open dialogue about their work, culture, and country. Join us for a discussion with our guest designers about their creative process, inspiration and how they continue to pave the way for entrepreneurs in Cuba.